What the House Does
Production, direction
& the new AI craft.
Fashion brands, designers and companies hire NYFTV DM AI Empire Media to create — runway productions, campaigns, films and imagery, directed from New York with a couture eye and finished to the standard of the great fashion houses.
01
Runway & Fashion Week Production
Full show production end to end — casting, choreography, backstage command and show-calling, at the standard of Style Fashion Week, IMG and Runway 7.
02
Creative & Art Direction
The concept, the mood, the visual identity — direction for shows, campaigns and editorials that a brand is remembered by.
03
AI Commercials & Campaigns
Cinematic AI films and campaign imagery — 10–15 second commercials and avatar-led spots, directed like cinema, delivered at digital speed.
04
AI-Generated Videos, Photos & Commercials
The house’s AI production work — AI-generated videos, photographs and commercials, directed frame by frame to the standard of a live shoot.
05
Advertising Materials
Campaigns and advertising content produced end to end — key visuals, lookbooks, posters, press kits and social assets, all under one creative direction.
06
Personal Advertising
Campaigns for individuals — artists, founders and public figures — that build a face, a name and a following.
07
Business Advertising
Advertising for companies and labels — campaigns conceived, produced and placed to perform, not merely to be seen.
08
Commercial Clips
Short commercial films for brands and products — cast, styled and directed like cinema, cut for screen, social and broadcast.
09
Music Clips
Music videos with a fashion eye — concept, casting, styling and full production, finished to the standard of a campaign.
10
Cinematic Movies & Films
From first concept to final cut — cinematic films and movie productions, directed and produced by the house.
11
Photo Shoots
Editorial, campaign and portrait shoots — cast, styled, lit and photographed by the house, from concept to the finished image.
12
Video Shoots
Commercial, fashion and behind-the-scenes video shoots — full-crew production, directed on set by Dimitri Manuel.
13
Bridal & Couture Events
Bridal weeks, couture presentations and salon shows — coverage and production with a couture eye.
14
Pageants & Live Spectacle
Art direction for pageants and grand live formats — the discipline behind Ms World 2024 at Caesars Palace.
15
Entertainment Productions & Events
Productions and events across the entertainment industry — premieres, galas, showcases and live formats, produced end to end.
16
Brand Building
Making brands and stars — the identity, the image, the launch. Built patiently, season by season, into a legacy.
17
Brand & Media Consulting
Press, partnerships and brand-building for designers and labels entering the New York stage.